Website Marketing and Sales Techniques
One of the least understood areas of the internet for small businesses is a process called 'conversion'.Conversion refers to the phenomenon that for every person who visits a site, only a certain percentage are interested in the product. Then for those that are interested, only a certain percentage will go on and buy.
It is a great mystery to many small businesses why even their interested leads don't buy and they therefore have a very poor conversion rate - for instance only one in a thousand visitors going on to buy a product or even request more information.
Our consultants have many years experience of designing online streamed processes and using usability research about the key areas of the page and how to present information well.
This experience can be put to great effect on your site to:
- identify bottlenecks
- make process flows easy to follow
- help ensure your customer knows exactly what to do where
- explain why each part of the process is necessary
- ensure the calls to action are just right
- ensure there is no clutter during your checkout process
If you want to really boost your sales, then you don't just need traffic - you also need an effective site that helps convert leads into business. Our consultants can help you do just that.